Firstly, money speaks volumes in the world of SEO. To get your website to appear in search results and attract as many clicks as possible, you will undeniably have to pay Google for keywords for at least a year. Investing in paid search advertising (PPC) ensures your site gets visibility, which can significantly boost your organic rankings over time due to increased traffic and engagement.

Secondly, SEO is an ongoing effort for the entire lifespan of your website. Everything changes constantly—algorithms, policies, and competition. You need to continuously update and optimize your site to keep up with these changes. This involves regular keyword research, content updates, technical SEO adjustments, and staying informed about the latest trends and best practices in the industry. Without this ongoing work, your website will likely fall behind in search rankings and lose its competitive edge.